Content marketing that drives qualified traffic — and your customers actually want to read.
Editorial systems for businesses where content is a real channel — not an SEO checkbox. Long-form, briefs, ghost-writing, distribution. We refuse engagements that need us to publish slop.
What’s included in our content marketing service.
Content engagements include both production and the operational system that lets your in-house team run it after we leave.
- 01
Content audit
Inventory of existing content, performance benchmarks, and a ranked keep / update / kill / new-create plan.
- 02
Editorial calendar
12-month roadmap of pieces, mapped to keywords, intent and downstream action — not a content treadmill.
- 03
Briefs
A short, structured brief for every piece — including audience, intent, structure, internal-link plan and success metric.
- 04
Production
Ghost-written, supervised, or co-written depending on your in-house capacity. We refuse pure-AI content.
- 05
On-page optimisation
Every published piece gets the on-page treatment from the SEO playbook — schema, internal links, meta, image alt.
- 06
Distribution playbook
For every piece: a documented LinkedIn, email and on-site distribution checklist so content isn’t published in silence.
Why our content marketing approach works.
Three structural reasons most agency content underperforms — and the operational fix for each.
Quality, not volume.
12 well-briefed long-form pieces a year beat 60 thin posts. We measure ourselves on the top quartile, not the average.
Distribution baked in.
Every piece ships with a distribution checklist. Content published in silence doesn’t compound.
Briefs survive the writer.
A brief good enough that a different writer could produce a passable version. Content quality becomes about briefs, not just hires.
Our content marketing process explained.
Every engagement is scoped against your audit, but the rhythm below is the default.
- 01
Audit
Read-only access to your existing analytics, search console, ad accounts and codebase. Three ranked recommendations delivered in writing inside a week.
- 02
Plan
Scoped milestone-priced roadmap with named accountable lead, fixed total, and explicit success metrics. One week, fixed fee.
- 03
Build
Weekly Friday demos. Staging URL from day three. Production push the moment a milestone is genuinely done.
- 04
Operate
Optional monthly retainer for ongoing iteration and performance. Cancellable any month with one month notice.
Common questions about Content.
For research, outlining and editing — yes, selectively. For first-pass drafting — no. The structural reasons are documented in our blog. AI-only content tanks long-term in both rankings and trust.
Yes — common engagement shape. Interview, draft, review cycle. The founder owns the voice and the publish decision; we own the production.
Yes — LinkedIn thought-leadership programmes are a common service for B2B founders. Interview-driven, ghost-written, scheduled.
They’re sister services. Most engagements combine them: SEO sets the keyword and intent map, Content produces against it, both share a measurement layer.
Want this scoped against your content?
The audit will tell you whether it’s the right next move.
Book a free audit and we’ll show you what the engagement would look like, the timeline, and the indicative cost — all before any contract.