Website design that converts visitors into customers — for startups, scale-ups and enterprise brands.
Most agency websites are designed for the launch screenshot, not the next twelve months. We design the opposite — sites engineered to be edited, measured, and iterated by your in-house team without our involvement.
What’s included in our website design service.
Every Website Design engagement includes the artefacts below. Anything extra is scoped against the audit, not bundled by default.
- 01
Information architecture
A sitemap, primary nav, and URL structure tuned for both human flow and SEO discoverability.
- 02
Hi-fi designs
Every page, every breakpoint, every state — handed off in Figma with documented tokens.
- 03
Component library
A reusable design system with documented variants so future pages take days, not weeks.
- 04
Copy framework
Voice, structure and on-page SEO outline for every page — written or supervised, your call.
- 05
Performance budget
LCP, INP and CLS targets agreed before any code is written. Enforced from commit one.
- 06
Handoff document
Edit-instructions plus runbook so your in-house team can ship the next ten pages without us.
Why our website design approach works.
Most marketing sites fail in one of three structural ways. We design against all three from day one.
Designed for editing.
Layouts that survive the third marketer who joins your team — not just the launch hero shot.
Designed for measurement.
Tracking instrumented at the design stage. Analytics, search console and conversion telemetry working day one.
Designed for speed.
Performance budget set in week one. Every design decision gets a performance cost attached before it gets approved.
Our website design process explained.
Every engagement is scoped against your audit, but the rhythm below is the default.
- 01
Audit
Read-only access to your existing analytics, search console, ad accounts and codebase. Three ranked recommendations delivered in writing inside a week.
- 02
Plan
Scoped milestone-priced roadmap with named accountable lead, fixed total, and explicit success metrics. One week, fixed fee.
- 03
Build
Weekly Friday demos. Staging URL from day three. Production push the moment a milestone is genuinely done.
- 04
Operate
Optional monthly retainer for ongoing iteration and performance. Cancellable any month with one month notice.
Common questions about Website Design.
Both — we pick whichever survives your in-house team’s skill set best. Sometimes that’s a hand-rolled Next.js build, sometimes it’s a carefully built WordPress site, sometimes Webflow. We’ll recommend on the audit.
Sprint-band sites (single landing page, redesign refresh) run 4 weeks. Full multi-page rebuilds run 8–12 weeks. We will give you a real number after the audit, not a “from £X” headline.
Yes — we draft the on-page copy framework for every page, then either write it ourselves or work with your content writer / freelancer. Either way, the result is reviewed against SEO and conversion criteria, not just brand tone.
WCAG 2.2 AA is the floor on every Rankrix build. We test with keyboard navigation, screen reader, and contrast checking before any production push.
Want this scoped against your website design?
The audit will tell you whether it’s the right next move.
Book a free audit and we’ll show you what the engagement would look like, the timeline, and the indicative cost — all before any contract.