UI/UX design that puts real users first — not stakeholder review meetings.
UX research, interface design and design systems for product teams. We design for the third user — the one whose workflow doesn’t match the demo path — not for the executive review meeting.
What’s included in our UI/UX design service.
UI / UX engagements come in two shapes: a single-product redesign, or an ongoing design partnership. The deliverables below are the redesign default.
- 01
User research synthesis
Interviews with 5–8 real users, synthesised into a documented journey map with friction points marked.
- 02
Information architecture
Sitemap, navigation, and primary user flows — tested against real tasks before any pixels are pushed.
- 03
Hi-fi UI design
Every screen, every state, every breakpoint. Annotated for development, documented in Figma.
- 04
Design system
Tokens, components, motion specs and accessibility annotations — built for the developer who will inherit it.
- 05
Prototype
A clickable prototype of the primary user flow, used both for usability testing and for stakeholder review.
- 06
Usability test report
Five-user round of testing on the prototype with documented insights and explicit recommended changes.
Why our UI/UX design approach works.
Three reasons product UX work most often fails to land — and how we counter each one.
Research before pixels.
No design work starts without user interviews. We refuse engagements that demand we skip the research phase.
Design system, not screens.
Every screen is a composition of documented components. New screens take hours; visual rewrites take days, not months.
Accessibility by default.
WCAG 2.2 AA contrast, keyboard navigation and screen reader patterns baked in at the component level — not retrofitted in QA.
Our UI/UX design process explained.
Every engagement is scoped against your audit, but the rhythm below is the default.
- 01
Audit
Read-only access to your existing analytics, search console, ad accounts and codebase. Three ranked recommendations delivered in writing inside a week.
- 02
Plan
Scoped milestone-priced roadmap with named accountable lead, fixed total, and explicit success metrics. One week, fixed fee.
- 03
Build
Weekly Friday demos. Staging URL from day three. Production push the moment a milestone is genuinely done.
- 04
Operate
Optional monthly retainer for ongoing iteration and performance. Cancellable any month with one month notice.
Common questions about UI / UX Design.
Yes — Sprint-band research engagements are common, especially before a board presentation or a funding round. 5-user studies turn around in 2 weeks.
Yes — many engagements run alongside an in-house team rather than replacing one. We pair on systems work and take on the harder problems.
Yes — Figma files include redlines, motion specs and accessibility annotations. We pair with the engineering team during build, not just throw files over a wall.
Website Design is marketing-site focused. UI / UX is for product interfaces with authenticated user flows, state and complexity. They share methodology but the deliverables differ.
Want this scoped against your ui / ux design?
The audit will tell you whether it’s the right next move.
Book a free audit and we’ll show you what the engagement would look like, the timeline, and the indicative cost — all before any contract.